The Best Face Swap Tools in 2025: Tested and Compared

These are the best face swap AI tools as of June 2025 for creators, marketers, and developers. I have been testing the best platforms for weeks to identify which tools deliver the best results, ranging from professional-grade software to lightweight web applications.
This guide will help you find the most reliable tool for face swapping in videos, photographs, and marketing campaigns.

At a Glance: Face Swap Tools

Tool	Best For	Modalities	Platforms	Free Plan	Pricing
Magic Hour	Professional creators, multi-modal AI editing	Image, video, lip sync	Web	Yes	From $29/mo
FaceApp	Quick casual swaps, social media content	Images	iOS, Android	Yes	In-app purchases
Reface	Meme creation, viral short videos	Image, short video	iOS, Android	Yes	$6.99/mo
DeepSwap	Long-form face swap videos	Video	Web	Yes (watermark)	From $9.99/mo
HeyGen	AI avatars, video marketing	Video (avatars, talking heads)	Web	Free trial	From $29/mo
Zao (China)	Fast swaps for personal use	Short video	iOS (China only)	Yes	Free
FaceMagic	Affordable lightweight option	Image, video	Web, iOS, Android	Yes	From $3.99/mo

Magic Hour — The Best Overall Face Swap AI

Magic Hour’s AI content editing capabilities are cutting-edge and face editing is a highlight. The face swap function is what impressed me the most while testing Magic Hour.

Magic Hour is not meant for quick meme face swaps and is geared towards production quality face swaps for images and video. Magic Hour provides lip sync capabilities and motion transfer.

Benefits

• Outputs are of marketing and film project quality
• Supports images, videos, and lip sync 3-in-1 creative content
• No input editing instructions are required every time
• Intuitive interface enables smooth workflow via batch exporting
• Strong emphasis on user privacy

Drawbacks

• May be perceived as expensive by intermittent users, i.e. hobbyists, in the absence of scale of value
• Requires reliable internet access for optimal performance

Evaluation: After 2 weeks of testing, I found Magic Hour to be most seamlessly instrumental in integrating the professional and casual components of my workflow. For a face swap AI, the technology offers the most versatility, transforming content from meme to marketing.
Pricing: $29/month, Pro plans. Free version available.

FaceApp — The Social Media Favorite

For many, the social media app FaceApp is the first of its kind. It popularized AI-powered facial transformations and, to this day, remains one of the easiest tools for quick photo-based face swaps.

Pros

• Straightforward, easy-to-navigate user interface
• Extensive range of filters (aging, style transfer, gender filters)
• Thriving user base and potential for content to go viral

Cons

• Single image limitations
• Previous concerns regarding privacy (uploads sent to external servers for processing)
• No advanced editing tools, or features for editing videos

Evaluation: Although I would not use FaceApp for professional assignments, it remains a classic for social media swaps and entertainment.
Pricing: Free with watermark; subscription starts at $4.99/month.

Reface — Fun and Viral

Reface was recognized for its ability to meme and swap different GIFs and short videos with incredible ease. Although it is not a content production tool, there is a unique quality of it that is speed and virality.

Pros

• Ideal for memes and content meant to go viral
• Swift execution of short video clips
• Extensive library of templates

Cons

• Only able to use short video and GIF formats
• Deficient with more intricate light, and expression, overlays
• No API or Enterprise level features

Evaluation: Reface is excellent if your aim is engagement on Instagram or TikTok. Otherwise, for professional results, seek other options.
Pricing: Free with watermark; subscription starts at $6.99/month.

DeepSwap — Affordable Long-Form Video

DeepSwap specializes in swapping full-length videos. Creators who desire longer, watermark-free edits without paying for enterprise-level pricing greatly appreciate it.

Pros

• Allows relatively long video uploads (1 hour)
• More affordable than most pro tools
• Quality is fine for casual work

Cons

• Free plan has longer render times
• Quality deteriorates with quick motion sequences
• No mobile app

Evaluation: Deep Swap is worth a try for YouTube-style projects on a budget.
Pricing: Starts at $9.99/month.

HeyGen — Marketing and Avatars

While HeyGen is popular for AI avatars, its content face swap ability is also useful for corporate content marketing.

Pros

• AI avatars of superior quality
• Robust video business features (custom branding, subtitles)
• Enterprise-ready apps and integrations

Cons

• Less face swap and more focus on avatars
• Expensive higher pricing tiers
• More rigid with creative work

Evaluation: More polished than most tools, but marketers and corporate teams can expect a more limited scope.
Pricing: Starts at $29/month.

Zao — China’s Viral Pioneer

Zao is infamous for instant deepfakes for quick social media hits. Although it is still around, it is region-locked and not as accessible outside of China.

Pros

• Very speedy swapping
• Enjoyable for individual use
• Costless

Cons

• Limited to residents of China (iOS)
• Concerns with privacy
• Less scope for creativity

Evaluation: Enjoyable to use but limited to certain geographical areas. Not highly relevant for much of the audience, but it is worth including.
Pricing: Costless.

FaceMagic — Budget Option

FaceMagic is advertised as a relatively cheaper option and offers both a web and a mobile version.

Pros

• Low-cost subscriptions
• Device accessibility
• Reasonable quality for shorter videos

Cons

• No professional tools
• Limited resolutions for export
• Smaller library of templates

Evaluation: If price is the primary concern, FaceMagic is a reasonable option.
Pricing: Starting at $3.99 a month.

How I Chose These Tools

To assess each tool, I focused on three primary criteria:

• Quality of the final product — Was the face swapping convincing across different lighting conditions, facial expressions, and movements?
• User-friendliness — Is it possible for a beginner to get outputs in less than 10 minutes?
• Usefulness — Will this tool actually work within the real workflows of a creator or marketer?

For the sake of consistency, I used the same reference images for both short meme-style content and long-form marketing edits across the platforms.

The Market Landscape and Trend

By 2025, the face swap AI market will look different than how it looked 2 years prior. Some observed trends include:

• The expectation of multi-modality. Magic Hour face swap, AI image editor, prompt-free and video generation.
• Privacy and control. Clearly explaining data use will become vital in distinguishing enterprise users.
• The social/professional split. Reface and Magic Hour and HeyGen are their primary targets, and the former thrives on the volatility of social media.
• The development of APIs. Developers want face swap technology to be deeply embedded in their apps and not just used manually.

Final Takeaway

Below is a quick and simplified overview:

• Best Overall: Magic Hour (professional + versatile)
• Best for Memes: Reface
• Best for Long Video: DeepSwap
• Best for Marketers: HeyGen
• Best Budget Pick: FaceMagic

FAQ

What is face swap AI?
Face swap AI is a technology whereby a machine learning model is used to replace one person’s face in a photo or video with another face, while keeping the expressions and movements fluid.

Is using swap AI technology secure?
It is secure; however, the degree of privacy protection may depend on the specific tool utilized. For instance, Magic Hour is designed with privacy protection in mind.

Can I utilize face swap technology for commercial purposes?
This is permitted in some applications (e.g. Magic Hour, HeyGen), while others (e.g. Reface, FaceApp) are only for personal use.

What is the distinction between meme applications and professional tools?
Meme applications (e.g. Reface, FaceApp) are primarily designed for entertainment, while professional applications (e.g. Magic Hour, HeyGen) are designed with quality and enhanced privacy in mind.